http://blog.nwf.org/2009/05/10-ways-to-change-the-world-through-social-media/ The National Wildlife Federation's blog Wed, 19 Jun 2013 13:40:00 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://blog.nwf.org/2009/05/10-ways-to-change-the-world-through-social-media/comment-page-1/#comment-2158 Kimberly Schoemaker Tue, 01 Sep 2009 19:06:02 +0000 http://blog.nwf.org/wildlifepromise/2009/05/12/10-ways-to-change-the-world-through-social-media/#comment-2158 My name is Kim. I work at Virgance where we build projects aimed at creating massive positive social or environmental change (http://virgance.com). I am spearheading our next big venture, called Lend Me Some Sugar, which is a new way to fund social entrepreneurs and non-profits. We’re hoping to do a media blast in the next couple weeks and wanted to see if Causecast would participate in a simultaneous blog post about LMSS to get this idea off the ground.
Details
Lend Me Some Sugar is basically American Idol for social entrepreneurs. We will run a series of themed contests, for example clean water or renewable energy, using social networks to reach millions of people who will vote on their favorite idea. The winning contestant will receive a large cash prize (think millions) to get their project off the ground, and the money for this prize will come from a big brand who sponsors the contest. For the brand, LMSS will be a highly engaging social media marketing campaign that associates their company with doing good, and for us it’s a way to turn massive advertising budgets into funding for great ideas.
We have generated a lot of interest from brands but first need to prove that we will reach a big audience when we launch. Therefore our first step is to get 1 million fans of our Facebook page: http://facebook.com/LendMeSomeSugar. To do this we are coordinating a simultaneous post about LMSS across dozens of blogs (similar to the Max Gladwell 10 ways post: http://www.causecast.org/news_items/8430-max-gladwells-10-ways). Let me know if you can help us out.
Thanks so much!

]]> http://blog.nwf.org/2009/05/10-ways-to-change-the-world-through-social-media/comment-page-1/#comment-4508 Kimberly Schoemaker Tue, 01 Sep 2009 19:06:00 +0000 http://blog.nwf.org/wildlifepromise/2009/05/12/10-ways-to-change-the-world-through-social-media/#comment-4508 My name is Kim. I work at Virgance where we build projects aimed at creating massive positive social or environmental change (http://virgance.com). I am spearheading our next big venture, called Lend Me Some Sugar, which is a new way to fund social entrepreneurs and non-profits. We’re hoping to do a media blast in the next couple weeks and wanted to see if Causecast would participate in a simultaneous blog post about LMSS to get this idea off the ground.
Details
Lend Me Some Sugar is basically American Idol for social entrepreneurs. We will run a series of themed contests, for example clean water or renewable energy, using social networks to reach millions of people who will vote on their favorite idea. The winning contestant will receive a large cash prize (think millions) to get their project off the ground, and the money for this prize will come from a big brand who sponsors the contest. For the brand, LMSS will be a highly engaging social media marketing campaign that associates their company with doing good, and for us it’s a way to turn massive advertising budgets into funding for great ideas.
We have generated a lot of interest from brands but first need to prove that we will reach a big audience when we launch. Therefore our first step is to get 1 million fans of our Facebook page: http://facebook.com/LendMeSomeSugar. To do this we are coordinating a simultaneous post about LMSS across dozens of blogs (similar to the Max Gladwell 10 ways post: http://www.causecast.org/news_items/8430-max-gladwells-10-ways). Let me know if you can help us out.
Thanks so much!

]]> http://blog.nwf.org/2009/05/10-ways-to-change-the-world-through-social-media/comment-page-1/#comment-2157 EcoLabel Fundraising Tue, 12 May 2009 20:50:00 +0000 http://blog.nwf.org/wildlifepromise/2009/05/12/10-ways-to-change-the-world-through-social-media/#comment-2157 Great post – I’m going to tweet this!

]]> http://blog.nwf.org/2009/05/10-ways-to-change-the-world-through-social-media/comment-page-1/#comment-4507 EcoLabel Fundraising Tue, 12 May 2009 20:50:00 +0000 http://blog.nwf.org/wildlifepromise/2009/05/12/10-ways-to-change-the-world-through-social-media/#comment-4507 Great post – I’m going to tweet this!

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