Weekly News Roundup – March 8, 2013

from Wildlife Promise

Want to know what National Wildlife Federation was up to this week? Here is a recap of the week’s NWF news:

NWF Celebrates New Certified Sustainable Biofuel Flight Route Across The Atlantic

March 8 – The National Wildlife Federation and the Roundtable on Sustainable Biofuels (RSB) are pleased to announce a milestone in the sustainable biofuels industry and commercial air travel. A new KLM Royal Dutch Airlines route between Amsterdam and New York’s JFK is the first ever to use RSB certified fuel.

The fuel is supplied by SkyNRG, the first worldwide biofuel operator to achieve the RSB certification for their entire supply chain—“from feedstock to flight.” SkyNRG is the only fuel operator that can supply sustainable jet fuel into wing at any airport in the world. The inaugural flight and this new RSB biofuels route demonstrate that there is a market for next generation sustainable biofuels.

NWF: EPA Nominee a Strong Advocate for America’s Conservation Heritage

March 4 – President Barack Obama will reportedly nominate Gina McCarthy to serve as administrator of the Environmental Protection Agency. McCarthy is currently Assistant Administrator for EPA’s Office of Air and Radiation.

Larry Schweiger, president and CEO of the National Wildlife Federation, said today:

Gina McCarthy has decades of experience working across party lines with officials at the local, state and federal levels to protect our air, water, wildlife, public health and the jobs that depend on them. Whether as serving as Mitt Romney’s top environmental advisor or as the key broker of a historic agreement between unions, industry, states and environmental groups to boost fuel economy, Gina McCarthy has proven herself to be fair and pragmatic while determined to carry out her responsibilities under the law.

A New Frontier for Sustainable Style

Each of the sustainable leather bags comes with its own Passport, detailing the products sustainable credentials and traceability.

March 4 – Livia Firth has joined with Gucci and the National Wildlife Federation to launch a world first: a beautifully crafted range of handbags made from Amazon leather which sets new standards in traceability and ecological certification. The Gucci for the Green Carpet Challenge Handbag Collection, made to the fashion house’s exacting quality standards, is the first to be made with leather from the Brazilian Amazon that is guaranteed to have caused zero-deforestation and is fully traceable from source to finished accessory.

The GCC, Gucci and the NWF have worked to create an exemplary supply chain that ensures all Brazilian cow hides for the line are legally produced from the Amazon region of Brazil and do not cause deforestation. Each Gucci for the Green Carpet Challenge bag carries a passport containing the precise history of the chain of supply, from the birth of the cow to the beautiful final product. The bags are made using leather from cattle ranches that have achieved Rainforest Alliance certification, covering environmental and social justice criteria as well as the ethical treatment of cattle. The range becomes the first ever leather line to achieve this.

And now here are highlights from NWF in the news:

For more visit www.nwf.org/news