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Shamu, San Diego, CA. Credit: Patty Mooney

Injecting Social Sciences into the Climate Movement

6/11/2012 // By Amanda Staudt

What do the boomerang effect, the deficit model, and the Shamu principle have to do with helping reduce our carbon emissions? What about the foot-in-the-door effect, spillover, and the single-action bias? Turns out that these and other insights from the […] Read more >

UC-Irvine’s “Shut the Sash” Campaign Counts Inches to Save Energy

8/26/2008 // By NWF

At the University of California-Irvine, an inch or two matters to the Green Campus Program. In fact, the program’s interns and volunteers spend a lot of time canvassing the campus measuring those inches, only to find that they add up […] Read more >