App Developer SCVNGR Donates $10,000 to National Wildlife Federation to Celebrate Launch of LevelUp

Kristin Johnson | Last Updated: January 6, 2016

Slide from Seth Priebatsch's keynote at SXSWi about his donation to National Wildlife Federation

Today’s keynote at the South by Southwest Interactive Festival in Austin, TX included a great moment.

Seth Priebatsch, “Chief Ninja” of the location-based app developer SCVNGR, put up a $10,000 donation to the National Wildlife Federation as a reward for his audience solving a group challenge.

They did!

Thank you so much Seth and SCVNGR, from all of National Wildlife Federation.

SCVNGR Celebrating Launch of LevelUp

The donation to NWF was made to celebrate the launch of their new online deal app, LevelUp, described by Mashable here:

“Location-based mobile game startup SCVNGR is releasing Thursday a second mobile application for iPhone and Android called LevelUp. This release is meant to serve as a pilot in the Boston and Philadelphia areas and test a new approach to merchant deals that better drive customer loyalty.

“LevelUp plays in the same sandbox as Groupon, LivingSocial and the myriad of other daily deals sites, but the product attempts to reengineer the formula with game mechanisms and location — two areas SCVNGR knows well — to benefit both the consumer and the merchant.”