Federation Unveils New Logo

Celebrates 80-Year History

For the past 80 years, the National Wildlife Federation has worked to unite all Americans to ensure wildlife thrive in a rapidly changing world. We’ve done this by conserving and restoring iconic landscapes and waterways that provide vital habitat for thousands of species across the nation and by educating the next generation of environmental stewards.

As a representation of our continuing commitment to conservation, we have unveiled a new logo that taps into our history of conservation impact and educational stewardship. This new logo symbolizes the Federation’s role as guardian of America’s wildlife and cherished wild lands—and connects directly to the Federation’s beloved ambassador, Ranger Rick.

Just like the National Wildlife Federation, this figure embodies the commitment to conservation that is shared by all members of the diverse National Wildlife Federation family, whether they are hunters or anglers, birders or gardeners, hikers or paddlers, farmers or foresters, or other wildlife enthusiasts.

This new logo will be rolled out in our offices, across our website, communications, and more over the coming months.

Take a look at the evolution of our logo throughout the years:


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Published: June 23, 2016