Manatees: The Mermaids of the Sea

Learn about the warm water marine mammals that travel the Gulf.

National Wildlife Federation teams up with LG Electronics (LG) for an ongoing campaign to highlight vulnerable and endangered species. This April, LG’s Time Square display spotlights the West Indian Manatee. The video brings to life our partnership with NBC’s The Americas, an epic 10-part nature documentary narrated by Tom Hanks, which showcases the majestic wildlife and wild places throughout North and South America, including at-risk and endangered species like the West Indian Manatee.

The West Indian Manatee, including its two subspecies the Florida and Antillean Manatees, are listed as threatened under the Endangered Species Act; they are also protected under the Marine Mammal Protection Act. Currently, the biggest threats to manatees are boat collisions and loss of their primary habitat—warm water coastal ecosystems that provide seagrass beds. Additionally, entanglement in fishing gear and toxic algal blooms are also impacting manatee populations.

Experience the manatee in stunning 3D anamorphic display on LG’s Times Square billboard in New York City.

And watch The Americas, now airing Sundays at 8/7c on NBC and streaming next day on Peacock.