(VIDEO) Getting the Word Out on Heat Waves and Global Warming

NWF members rely on us to educate the media, policy makers and the broader public on the impacts of climate change.  Our most recent effort was the launch of our report on heat waves and the links to global warming (see previous post).  The report drew coverage in USA Today and Time but many learned about it from broadcast sources like CNN Radio, CBS Radio and local television news programs. How do we do it?  Here’s a behind the scenes look at a broadcast media tour featuring our climate scientist Amanda Staudt.

[youtube]http://www.youtube.com/watch?v=uLKSyP5kLfA&feature=player_embedded[/youtube]

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Published: August 12, 2010