LG Spotlights the Majesty of the Grizzly Bear in Times Square

The National Wildlife Federation is proud to continue its partnership with LG Electronics (LG) on their ongoing campaign to highlight vulnerable and endangered species. This fall, LG’s Times Square display spotlights the grizzly bear (Ursus arctos horribilis).

The grizzly bear is a subspecies of the brown bear and is listed as threatened, in the lower 48 states, under the Endangered Species Act (ESA). Historically, grizzly bears were thriving with an estimated 50,000 in the contiguous U.S. Unfortunately, by 1975, their numbers had dropped to fewer than 1,000 and they were facing extinction due to hunting and other threats; this tremendous population decrease prompted the ESA listing.

The grizzly bear ranges in color from very light tan to dark brown. The threats facing the grizzly bear include habitat loss, and conflicts with people and livestock. As grizzly bear populations increase, it is important to educate the local community on how to stay safe in bear country and encourage actions to deter bears from venturing too close to people and livestock.

Grizzly bears play an important role in the environment. They are an apex predator and help keep other animal populations in balance. Grizzly bears are omnivores; however, their diet is mostly plant-based. They like to eat roots, tubers, and berries, but they will also eat insects, fish, and other mammals. Grizzlies act as seed dispersers, consuming plants and berries, and dispersing the seeds through scat (poop); this diet supports plant regeneration processes and ecosystem functioning.

Experience the grizzly bear in marvelous 3D anamorphic display on LG’s Times Square billboard in New York City.

Test your knowledge of the grizzly bear and other North American bears.

Thank you for taking the quiz to learn more about the grizzly bear and other North American bears!

To inspire a greater connection to the natural world, LG and NWF are asking students and educators to make a pledge to learn about vulnerable and endangered species where they live. All pledges will be entered through January 15, 2026 to be eligible for a grand prize drawing.

Get outside and try stargazing! And find the Great Bear in the sky. The Great Bear (Ursa Major) is one of the oldest constellations, or “star pictures.” The Big Dipper is the most famous group of stars and is part of The Great Bear. You can see the Big Dipper in the northern sky on almost any clear night, from anywhere in North America.

Take Action to Protect Grizzly Bears and Other Wildlife:

• Use bear-resistant trash cans and compost bins. If you live in bear country use bear-resistant trash and compost containers to keep your waste contained and safe from bears and other wildlife. Properly installed electric fences are an option to protect livestock and bee boxes from bear encounters.
• Participate in or host a bear aware event. These events educate the community on bear safety, what to do if you encounter a bear, and how to prevent attracting bears into the community where people live.
• Avoid using harmful chemicals. Pesticides and rodenticides poison bears and other wildlife that feed on the “pests” (smaller animals) that they are trying to exterminate.  
• Be a Voice for Wildlife. No matter how big or small we think we are, when we speak up together, our voices can have a huge impact! It can be as simple as talking to friends and family, writing letters, and sharing your voice on social media. 
• Support the Endangered Species Act (ESA). Encourage your Congressional representatives to continue to support and strengthen the ESA. This important legislation, enacted in 1973, establishes protections for fish, wildlife, and plants that are listed as threatened or endangered.
• Support the Recovering America’s Wildlife Act. Encourage your Congressional representatives to fully support and help pass the Recovering America’s Wildlife Act. This historic wildlife legislation offers the best hope for addressing the nation’s wildlife crisis.

Kids’ Corner:

• Read The Bear Necessities
• Play Game The Bear Necessities
• Read Brown Bears
• Play the game Feed the Bear
• Watch Grizzlies Fishing for Salmon
• Watch Why Do Bears Rub Trees?
• Make a Dessert: Bear Paw Cookies

Learn more about grizzly bears and other North American bears:

• NWF’s online wildlife guide – grizzly bear
• NWF’s online wildlife guide – black bear
• NWF’s online wildlife guide – polar bear
• Read Two Decades, 1.6 Million Acres: West Fork Grazing Permit Agreement Showcases Opportunity to Support At-Risk Wildlife
• Read Bringing Back the Grizzly Bear to the North Cascades
• Watch: Grizzly Bear, 50^th anniversary of the Endangered Species Act
• Watch The Americas to learn about vulnerable and endangered species and other wildlife in North and South America; now streaming on Peacock